This Week In Media (TWIM) is a somewhat regular series—full of the false starts and long pauses that characterize any good side project—wherein I explore interesting trends in media.
Admittedly, the primary purpose of the series is selfish—I find it immensely helpful to synthesize my thoughts and ideas by writing.
Alas, I have learned through painful experience that my colleagues aren't in the Jeff Bezos camp of preferring detailed memos over PowerPoint presentations. 😀
So the genesis of many of my 5-slide presentations to my team are often 10+ page briefs wherein I explore an idea or strategy at length before eventually simplifying.
So these dispatches are simply a happy byproduct of that work of synthesizing. I first started sharing them with colleagues who work in media and many of them seemed to find value in the aggregation and analysis so I started sharing them first as emails and now as short articles here on this site.
The usual format is a round-up of stories from the past week: a mix of stories about innovations or changes in media or really exceptional pieces of content I think deserve a spotlight.
On occasion, TWIM will feature a longer-form piece from me about some aspect of media that I have been noodling about for the past while in form of a short essay.
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