The New Space Race is Just Beginning

About the project

The space industry is at an exciting inflection point. After decades of laying the groundwork, the basic infrastructure for space exploration and commercialization has matured — costs have decreased, technologies have advanced, and the door is wide open for a new era of explosive growth. Joining us was Will Bruey, CEO and co-founder of Varda Space Industries who helped us explore this next phase of space exploration and commercialization.

Client

Editorial

Services

Salon — Los Angeles

Year

2025

Guests arrived at Chromasonic’s new studio in LA’s Arts District, greeted with cocktails, bites, and a soulful DJ set from Michael Donte of Black House Radio.

Once settled, they were ushered into Chromasonic Field—a large-scale, walk-through installation where translucent screens transformed sound into color and color into sound. Driven by an algorithmic interplay of light and sonic waves, the experience was mesmerizing and sensory-rich—an invitation to dissolve the boundary between art and science.

From there, Freethink’s Kmele Foster took the stage for a live conversation with Will Bruey, CEO and co-founder of Varda Space Industries.

Together, they explored the rapidly evolving field of space manufacturing at a moment when falling launch costs and new technologies were unlocking unprecedented possibilities beyond Earth. Bruey shared his journey from lead avionics engineer at SpaceX—where he flew the Dragon spacecraft on eight missions to the ISS—to launching Varda, which is pioneering the use of microgravity to produce pharmaceuticals in space.

The night culminated in a captivating live performance by electric cellist Brianna Tam, whose one-woman shows have earned her a TEDx talk, an NEA grant, and recognition as a Top Shelf artist in NPR’s 2023 Tiny Desk Contest.

Using just her feet, a loop station, and her cello, Tam layered and built a cinematic soundscape—a beautiful and moving finale to the evening.